在霍夫曼集團(tuán)的網(wǎng)上商城中，各類產(chǎn)品均有調(diào)整和更新。加工類刀具產(chǎn)品增加最多，其中包括創(chuàng)新的GARANT MasterSteel 高性能鉆頭產(chǎn)品系列。此外，“手工具和量具”類別推出了更廣泛的產(chǎn)品選擇。該類別還首次推出大量博世電動(dòng)工具，同時(shí)帶來(lái)更多的個(gè)人防護(hù)裝備（PPE）。

The Hoffmann Group’s online range has been revised and refreshed in all divisions. The machining division recorded the highest increase in products, offering innovations in the GARANT MasterSteel high-power drill product series amongst others. Furthermore, the “hand and measuring tools” division is introducing a considerably expanded range. It offers for the first time an extensive range of Bosch power tools as well as a bigger selection of personal protective equipment (PPE). 

“我們一直緊跟市場(chǎng)步伐，順應(yīng)新趨勢(shì)，讓我們的顧客能夠快速發(fā)現(xiàn)所缺的高質(zhì)精優(yōu)產(chǎn)品，從而在質(zhì)量和設(shè)計(jì)方面改善他們的日常工作，”集團(tuán)董事會(huì)主席Reinhard Banasch說(shuō)道?！耙虼宋覀冃略隽思s10,000件新產(chǎn)品和創(chuàng)新技術(shù)，加強(qiáng)了與博世之間的合作。作為一個(gè)系統(tǒng)化合作伙伴和一站式商店，我們?yōu)轭櫩吞峁┍憬莸母哔|(zhì)產(chǎn)品和服務(wù)。”

“We always keep abreast of the market and react to new trends so that our customers can quickly find what they need to improve their daily work in the quality and design required”, explains Reinhard Banasch, Chairman of the Hoffmann Group’s Board of Management. “That is why we have added around 10,000 new items and innovations, and have intensified our cooperation with Bosch amongst other things. As a system partner and one-stop shop, we offer our customers quality products and services from a single source.” 

霍夫曼集團(tuán)推動(dòng)業(yè)務(wù)流程與傳播方式的數(shù)字化，不斷壯大其網(wǎng)上商城eShop。但印刷的產(chǎn)品目錄仍會(huì)保留。新的2016/2017產(chǎn)品目錄將比以前更豐富，總共有三冊(cè)，可以更好地服務(wù)不同需求的客戶群體。產(chǎn)品目錄分為以下類別：刀具和夾具、手工具和量具、車(chē)間裝備。這樣，霍夫曼集團(tuán)能夠應(yīng)對(duì)日趨多樣化的顧客群體。

The Hoffmann Group promotes the digitisation of its processes and means of communication, and is thus continuously developing its eShop. However, a printed catalogue will still be available in the future. The new 2016/2017 catalogue will be more extensive than its predecessor and, with its three volumes, it will specifically target individual customer groups. The catalogue is divided into the following categories: Machining and clamping technology, hand and measuring tools, workstations and storage. This allows the Hoffmann Group to respond to the increasing individualisation of its customer base.

“作為德國(guó)領(lǐng)先的機(jī)加產(chǎn)品制造商，我們?cè)谶@一領(lǐng)域已建立了強(qiáng)大的市場(chǎng)地位；但是，機(jī)加工領(lǐng)域之外的客戶也越來(lái)越多，”Banasch繼續(xù)說(shuō)道?！耙虼耍?008年，我們成功將車(chē)間裝備產(chǎn)品集中建成一個(gè)單獨(dú)的目錄。現(xiàn)在，我們也合理的將刀具和夾具產(chǎn)品建成單獨(dú)的目錄?！? 

“As a leading manufacturer of machining products in Germany, we have a strong foothold in this field; however, we do serve increasing numbers of customers from non-machining fields,” continues Banasch. “This is why, in 2008, we were able to successfully concentrate workstations and storage into its own individual catalogue volume. It is only logical that we now consolidate the products for machining and clamping technology into a separate catalogue volume as well.” 

通過(guò)將產(chǎn)品分成三個(gè)目錄，我們能夠?yàn)槊總€(gè)應(yīng)用領(lǐng)域提供更加豐富的產(chǎn)品組合選項(xiàng)。

By dividing the products into three catalogue volumes, we are able to offer for each  application field an even better pre-selection of the very extensive portfolio.