CIMT2013【對(duì)話展商】:肯納金屬“在中國(guó)為中國(guó)”
來(lái)源: 發(fā)布時(shí)間:2013-05-16 278
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<span style="color: rgb(51, 51, 51); font-family: arial, Tahoma, helvetica, clean, sans-serif; font-size: 12px; text-indent: 21pt; margin: 0px; padding: 0px; line-height: 1.5;">在CIMT2013</span><span style="color: rgb(51, 51, 51); font-family: arial, Tahoma, helvetica, clean, sans-serif; font-size: 12px; text-indent: 21pt; margin: 0px; padding: 0px; line-height: 1.5;">展會(huì)現(xiàn)場(chǎng)</span><span style="color: rgb(51, 51, 51); font-family: arial, Tahoma, helvetica, clean, sans-serif; font-size: 12px; text-indent: 21pt; margin: 0px; padding: 0px; line-height: 1.5;">接受本刊專訪時(shí),肯納金屬全球市場(chǎng)總監(jiān)</span><span style="color: rgb(51, 51, 51); font-family: arial, Tahoma, helvetica, clean, sans-serif; font-size: 12px; text-indent: 21pt; margin: 0px; padding: 0px; line-height: 1.5;">John Jacko</span><span style="color: rgb(51, 51, 51); font-family: arial, Tahoma, helvetica, clean, sans-serif; font-size: 12px; text-indent: 21pt; margin: 0px; padding: 0px; line-height: 1.5;">先生表示:</span><span style="color: rgb(51, 51, 51); font-family: arial, Tahoma, helvetica, clean, sans-serif; font-size: 12px; text-indent: 21pt; margin: 0px; padding: 0px; line-height: 1.5;">“</span><span style="color: rgb(51, 51, 51); font-family: arial, Tahoma, helvetica, clean, sans-serif; font-size: 12px; text-indent: 21pt; margin: 0px; padding: 0px; line-height: 1.5;">肯納金屬的目標(biāo)是通過(guò)為客戶提供全面的解決方案的方式,幫助客戶不斷成長(zhǎng),在未來(lái)的五年內(nèi)使業(yè)務(wù)成倍增長(zhǎng)。</span><span style="color: rgb(51, 51, 51); font-family: arial, Tahoma, helvetica, clean, sans-serif; font-size: 12px; text-indent: 21pt; margin: 0px; padding: 0px; line-height: 1.5;">”</span>
<p class="p0" style="margin: 10px 20px 10px 0px; padding: 0px; overflow: auto; color: rgb(51, 51, 51); font-family: arial, Tahoma, helvetica, clean, sans-serif; font-size: 12px; line-height: 18px; text-indent: 21pt;">
<img alt="" src="http://www.yjcgcx.cn/UploadFiles/chs/article/07aa3cfb-af33-4d18-b388-c6058b530fa7.jpg" style="margin: 0px 10px 0px auto; padding: 5px; border: 1px solid rgb(204, 204, 204); vertical-align: middle; float: left;" />在肯納金屬的展位上,用戶能夠看到蘊(yùn)含最前沿科技的大觸摸屏,這個(gè)觸摸屏就是肯納金屬創(chuàng)<a href="http://search.vogel.com.cn/search.html?q=%E6%96%B0%E6%8A%80%E6%9C%AF" style="margin: 0px auto; padding: 0px; text-decoration: none; color: rgb(132, 62, 173); outline: 0px;">新技術(shù)</a>應(yīng)用平臺(tái)的代表之一。觸摸屏通過(guò)將刀具應(yīng)用視覺(jué)化的方式來(lái)幫助客戶輕松找到解決方案,這些解決方案涉及到航空、能源、通用和運(yùn)輸?shù)阮I(lǐng)域,以顯而易見(jiàn)、顯而易懂和互動(dòng)的方式來(lái)呈現(xiàn)應(yīng)用。此外,肯納金屬發(fā)布了其新建的網(wǎng)站,客戶能夠從上面找到更多的信息??霞{金屬的另一項(xiàng)最新技術(shù)平臺(tái)是其最新發(fā)布的<span style="margin: 0px; padding: 0px;">ipad APP</span><span style="margin: 0px; padding: 0px;">,其中包括了產(chǎn)品演示、視頻和動(dòng)畫(huà),用戶能夠?qū)⑵渥鳛樽约旱乃饺碎営[室。</span></p>
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John Jacko<span style="margin: 0px; padding: 0px;">先生表示:亞洲地區(qū)將持續(xù)成為肯納戰(zhàn)略中持續(xù)的增長(zhǎng)點(diǎn),肯納在全球擁有一個(gè)非常均衡的發(fā)展戰(zhàn)略。</span><span style="margin: 0px; padding: 0px;">2007</span><span style="margin: 0px; padding: 0px;">年,肯納金屬全球的收益</span><span style="margin: 0px; padding: 0px;">49%</span><span style="margin: 0px; padding: 0px;">來(lái)自北美地區(qū)、</span><span style="margin: 0px; padding: 0px;">34%</span><span style="margin: 0px; padding: 0px;">來(lái)自歐洲、</span><span style="margin: 0px; padding: 0px;">17%</span><span style="margin: 0px; padding: 0px;">來(lái)自于其他地區(qū);這一數(shù)據(jù)在</span><span style="margin: 0px; padding: 0px;">2012</span><span style="margin: 0px; padding: 0px;">年有所變化,</span><span style="margin: 0px; padding: 0px;">46%</span><span style="margin: 0px; padding: 0px;">來(lái)自北美地區(qū)、</span><span style="margin: 0px; padding: 0px;">28%</span><span style="margin: 0px; padding: 0px;">來(lái)自歐洲,而</span><span style="margin: 0px; padding: 0px;">26%</span><span style="margin: 0px; padding: 0px;">來(lái)自世界其他地區(qū)。在過(guò)去</span><span style="margin: 0px; padding: 0px;">5</span><span style="margin: 0px; padding: 0px;">年內(nèi),肯納金屬亞洲區(qū)銷售額實(shí)現(xiàn)了</span><span style="margin: 0px; padding: 0px;">2.5</span><span style="margin: 0px; padding: 0px;">倍的增長(zhǎng),成為了世界其他地區(qū)發(fā)展的中堅(jiān)力量,并幾乎增加了一倍員工。</span></p>
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Jacko<span style="margin: 0px; padding: 0px;">先生</span>總結(jié)了肯納金屬的三大成功要素:首先,理解客戶的需求,幫助他們提高生產(chǎn)效率,從而更具競(jìng)爭(zhēng)力,肯納通過(guò)分布在亞洲<span style="margin: 0px; padding: 0px;">8</span><span style="margin: 0px; padding: 0px;">個(gè)國(guó)家</span><span style="margin: 0px; padding: 0px;">40</span><span style="margin: 0px; padding: 0px;">多個(gè)地區(qū)的銷售和應(yīng)用工程師來(lái)完成這一戰(zhàn)略;第二,擴(kuò)大在中國(guó)及亞洲地區(qū)的基礎(chǔ)設(shè)施,來(lái)滿足客戶不斷增加的對(duì)服務(wù)的需求,為此肯納金屬提出了</span><span style="margin: 0px; padding: 0px;">“</span><span style="margin: 0px; padding: 0px;">在中國(guó)為中國(guó)</span><span style="margin: 0px; padding: 0px;">”</span><span style="margin: 0px; padding: 0px;">發(fā)展戰(zhàn)略的中心思想;</span>第三,注重創(chuàng)新,不斷保持著<span style="margin: 0px; padding: 0px;">40%</span><span style="margin: 0px; padding: 0px;">以上的銷售額有創(chuàng)新產(chǎn)品實(shí)現(xiàn)</span>。</p>
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