The metaverse is largely perceived as a platform and channel to reach and engage audiences. Creatively, it presents an inifinite number of options and is one place where ingenuity can outshine investment, given the right strategy.

At this nascent stage of its development, most marketers want to know how they can leverage the metaverse in their marketing and how much participating in the metaverse will cost. No one wants to miss out. However, aside from metaverse campaigns, there are other ways in which the metaverse can deliver value for marketers which have been less discussed.

In this R3 Category Report we review:

1） Efficiencies Offered by the Metaverse

2） 14 Ways Brands Can Take Advantage of the Metaverse

3） Product Categories Generating Revenue from the Metaverse

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